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What is Ruby chocolate?

Business Insider spoke with Angus Kennedy, editor of Kennedy’s confection magazine, about the newly created fourth chocolate, Ruby.

“Ruby chocolate we’re not going to see on the market for quite a long time but the ruby chocolate has been claimed to be the fourth chocolate…”

” It’s a heavily guarded secret but basically, there is a cocoa bean that they have identified. Now if you look at a cocoa bean casing, they’re actually sort of pink and purple when you see photographs of them”.

“…If you want to know how it tastes – ruby chocolate – it’s really easy. You can do this at home. So, get yourself a piece of white chocolate, put that in your mouth first. Have a couple of raspberries, mix them up. Now put in some milk chocolate, kind of chew it around. Then swallow it. That’s ruby chocolate.”


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Business Insider UK is the largest business news site for British readers and viewers in the UK. Our mission: to tell you all you need to know about the big world around you. The BI UK Video team focuses on business, technology, strategy, and culture with an emphasis on unique storytelling and data that appeals to the next generation of leaders.

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