No matter how unselfish you are, you probably still find yourself trying to influence people to do the things you want them to do. So why fight it? Here are the four most effective words you can use to achieve your goals. Business Insider is the fastest growing business news site in the US. Our mission: to tell you all you need to know about the big world around you. The BI Video team focuses on technology, strategy and science with an emphasis on unique storytelling and data that appeals to the next generation of leaders – the digital generation.