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Techopia Live: Ottawa’s Benbria tracking ‘tectonic’ shifts in customer engagement

Companies that live or die on customer engagement are in no short supply of feedback these days – look no further than the average brand’s Twitter account for proof.

Kanata-based Benbria is capitalizing on the explosion of digital touch points with its platform to help track customer satisfaction across a range of channels, so CEO Jordan Parsons joined Techopia Live this week to break down how the field is evolving.

Thanks to KRP Properties for sponsoring this episode. Thanks as well to our other Techopia Champions: TD Bank, Perley-Robertson Hill & McDougall, University of Ottawa Faculty of Engineering, Stratford Managers and numbercrunch.

Techopia Live features weekly interviews with Ottawa entrepreneurs and startups. Check out our full archive of 100+ Ottawa tech interviews here on YouTube and read our daily articles at obj.ca/techopia.

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