In the midst of his quest to ensure content creators get a fair shake for their work, Pat McGowan stopped by Techopia Live this week to share how his company BlackBox is hoping to change the media industry’s business model.
Fresh off his pitch at TiECon Canada last week, McGowan broke down the problem that BlackBox is solving: Independent content creators are treated as “commoditized labour” in the production supply chain and paid a standard fee for their efforts, while large companies such as Netflix or stock footage providers take the end results to market.
Acting as an agent for these creators and as a platform for them to upload their work, BlackBox takes their work to these large customers. The original videographers and editors on the work don’t lose their ownership when it goes onto BlackBox, however. They retain a stake through what McGowan calls “fractional ownership of intellectual property” or FOIP.
McGowan told Techopia Live that the ability to easily share ownership and income on media projects is crucial to making sure creators are fairly compensated for their time and effort.
Read more about BlackBox here: https://obj.ca/article/techopia-live-ottawa-based-blackbox-changing-how-content-creators-get-paid
Techopia Live features regular interviews with Ottawa startups and tech executives. Visit bit.ly/TechopiaLive to access our full video archive of more than 100 Ottawa tech interviews.
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