“Michael Solomon has done it again. He lines up Marketing’s sacred cows, and then he methodically tips over each one. This incisive guide to today’s consumer gives us the vision we need to create products and services that will resonate with these new chameleons.” – Philip Kotler
If you are trying to understand consumers behavior, start with this insightful discussion with my guest, Dr. Michael Solomon. He is the author of Marketers, TEAR DOWN These Walls: Liberating the Postmodern Consumer.
Learn more about Michael at, michaelsolomon.com
If you loved this interview, please let Dr. Solomon know by contacting him on his website, buying his book, and following him on his social media channels.
If you have comments or questions for me, you can reach me at email@example.com or phone or text at 570 815 1626. AND, please subscribe to our show on Apple Podcasts, iHeart Radio, Spotify, or your favorite podcast app.
Thanks for listening!