“This brand-strategy-as-North Star was my most essential tool for growing a thriving business.” More on thoughts like this and many other insights from my interview with Lindsay Pedersen, author of Forging an Iron Clad Brand: A Leaders’s Guide. First question I asked was “Why is this a LEADERS guide?”Lindsay is a brand strategist and leadership coach who views brand as a blend of science, intuition, behavioral economics, and ancient storytelling. Lindsay Pedersen developed the Ironclad Method, while building brands with companies such as Starbucks, Clorox, Zulily, T-Mobile and several start-ups. I learned so much from this interview. I also read the book and I have it all marked up with things highlighted and notes in the margins.Learn more about Lindsay’s work at ironcladbrandstrategy.com. You can also find her on Twitter and Linkedin.I have already invited Lindsay back for another interview. Is there something you want us to cover in the next interview?